Real estate video marketing is essential for any real estate business looking to improve their lead generation. In fact, the real estate market heavily depends on visual motivators. There is no better way to show off the qualities of a home other than a good video. A video will offer the prospective buyer a feeling of moving through the home. It offers far more description of the space compared to still images which are why you need to take advantage of video marketing in your real estate business right now. This article provides important benefits of video marketing for real estate professionals.
A video can advertise a real estate business much better than still images. A video can show the amenities and features of a home better than any other medium available today. Your customer will not have to rely on long articles or dozens of still images to get a feel of the home that he/she plans to buy. In fact, one video can give him/her a better feel of the home.
Recent research conducted by the National Association of Realtors (NAR) revealed that 73% buyers would prefer to choose a realtor who markets their products using video. But fewer than 5% of real estate agents do it. A video can convey much more information in a very short time compared to images and articles. The customer will not have to do a lot of research to get a feel of the house. They can even get an idea of room sizes and other important features of the home. In fact, a good video can entice more customers and help improve real estate sales in the long run.
Video also provides an SEO benefit to your website. YouTube is the second largest search engine behind Google. Also, Google owns YouTube. If your real estate website includes video and is properly optimized, you have a 57% chance of ranking on the first page of Google. More buyers can find your listings which mean more offers for your business. Video marketing will improve your sales and conversions in the long run.
Videos are an excellent way to embed a nice call to action to get your clients to take action. Even a real estate business can benefit from a nice call to action laid out right in the video player to offer the customer the possibility of directly interacting with your business and go further along the sales funnel. These are some of the major advantages of video marketing for real estate professionals.
In conclusion, video is an indispensable part of any real estate marketing plan. In fact, the real estate market heavily relies on visuals. There is no better way to provide visuals to the customer than video. If you are not taking advantage of video marketing for your real estate business, you are leaving a large sum of money on the table. This article highlights the benefits of video marketing for real estate professionals.