Video Marketing Tips for Property Management Companies

Individuals who work for property management companies often find that they need to be able to showcase clearly the properties that they intend to list. While photographs are some help in this process, video walkthroughs are also becoming increasingly popular. A video tour allows interested parties to view the property in its entirety, even from a distance.

Article sponsored by Ascent Real Estate – Vancouver Property Management Company.

Let’s look at some tips for using video marketing for your property management company:

1. Use a high-quality camera.

If you’re using a cheap camera that takes poor quality video, it will show when you attempt to upload the video to your website. Instead of having clean, crisp videos that clearly show off your properties benefits, you’ll have blurry videos that make it difficult to see anything at all. Instead, invest in a high-quality video camera and do the job right the first time.

2. Stage the property before you begin.

Be careful to only video areas that look their best. The camera catches even the smallest details, so it’s important to make sure you’re only showing viewers what you want to. Your goal is to make the property look attractive and cozy, so potential clients can envision themselves living there as they watch the video that you’re creating.

3. Lighting is a crucial element.

The wrong lighting can make an apartment look small and cramped, make paint appear an incorrect color, and show the property poorly. Instead, be sure to bring the lighting you’ll need with you to the property so that you can take the best video possible. You’ll need to move the lights from room to room, or visit the property when it’s clearly visible in full daylight so you can get the best possible walk through video. Once you’ve got a high-quality video, do your best to get it out into as many places online as possible.

4. Utilize real estate websites, social networking sites, and other online venues to get the word out.

This will help interested individuals gain access to a clear view of what your property has to offer. The video makes it easy to demonstrate the strengths and weaknesses of the property and is an excellent way to ward off tire kickers and guarantee that you’re contacted by those who are interested in potentially renting or purchasing the home.

Samsung CSC Video Marketing for Property Management Companies
Samsung CSC Video Marketing for Property Management Companies

Post Summary
A low-quality video that’s blurry or poorly done isn’t much help at all in your marketing efforts. If you don’t have the equipment necessary to do excellent video, you might be better off hiring a professional or creating a slideshow from photographs. No matter which method you choose, it’s important that you clearly show all the benefits the property has to offer, while demonstrating why the client might find it appealing.

Property Management agencies should use videos to market their properties, because it can be hugely successful if used correctly.

Advantages Of Video Marketing For Real Estate Professionals

Real estate video marketing is essential for any real estate business looking to improve their lead generation. In fact, the real estate market heavily depends on visual motivators. There is no better way to show off the qualities of a home other than a good video. A video will offer the prospective buyer a feeling of moving through the home. It offers far more description of the space compared to still images which are why you need to take advantage of video marketing in your real estate business right now. This article provides important benefits of video marketing for real estate professionals.

A video can advertise a real estate business much better than still images. A video can show the amenities and features of a home better than any other medium available today. Your customer will not have to rely on long articles or dozens of still images to get a feel of the home that he/she plans to buy. In fact, one video can give him/her a better feel of the home.

Recent research conducted by the National Association of Realtors (NAR) revealed that 73% buyers would prefer to choose a realtor who markets their products using video. But fewer than 5% of real estate agents do it. A video can convey much more information in a very short time compared to images and articles. The customer will not have to do a lot of research to get a feel of the house. They can even get an idea of room sizes and other important features of the home. In fact, a good video can entice more customers and help improve real estate sales in the long run.

Video also provides an SEO benefit to your website. YouTube is the second largest search engine behind Google. Also, Google owns YouTube. If your real estate website includes video and is properly optimized, you have a 57% chance of ranking on the first page of Google. More buyers can find your listings which mean more offers for your business. Video marketing will improve your sales and conversions in the long run.

Videos are an excellent way to embed a nice call to action to get your clients to take action. Even a real estate business can benefit from a nice call to action laid out right in the video player to offer the customer the possibility of directly interacting with your business and go further along the sales funnel. These are some of the major advantages of video marketing for real estate professionals.

In conclusion, video is an indispensable part of any real estate marketing plan. In fact, the real estate market heavily relies on visuals. There is no better way to provide visuals to the customer than video. If you are not taking advantage of video marketing for your real estate business, you are leaving a large sum of money on the table. This article highlights the benefits of video marketing for real estate professionals.

Use Videos To Market Your Las Vegas Condos To Potential Buyers

When you buy a home, you don’t purchase by sight unseen, right? You also don’t buy into the glitz and glamor but make sure you look for what is going to make for a great family home. When it comes to looking at vacation properties, however, buying into the glitz and glamor is part of the package. You want to purchase a vacation condo or other type of property, and more people buy sight unseen than you know. Of course, they don’t necessarily buy without having seen the property online. Moreover, we’re not just talking about pictures, but high-quality video tours.

People love looking at videos of vacation properties and vacation destinations. Las Vegas is one of the premier vacation spots in the entire country, and there are many Vegas condos up for grabs. Some condos cost a pretty penny, but other condos are more affordable. You have to remember that some parts of Las Vegas are older than others. Plus, there was a readjustment of property values on vacation properties more than other-other types of properties with the fallout of the housing market in 2006.

Where are you properties located? When selling them online, you get to highlight the positives and video marketing makes it even easier to do that. You can provide virtual tours of your properties, the amenities, and the surrounding area. The more information you provide, the better chance you have of reaching your targeted audience. People like to read about the vacation condos in Vegas, and they like to see pictures. However, nothing beats seeing those videos. Furthermore, that means nothing sells better than the videos that you can make to sell your Las Vegas condos. For example, making a video of the condo for sale at the MGM Signature will make it much easier for people to see the condo and the location.

Make sure you also highlight the features of your condo with bullet points or something similar. What is going to make your condo the one that people want to buy? It was mentioned there are many choices, and the prices are high. I didn’t purchase a condo in Vegas, but I did pick one up on the east coast after the market bottomed out. You are going to have much competition selling your condos as mentioned, but the point is there are many buyers out there, too. A site like http://www.vegascondoscene.com/ does a great job marketing the properties they sell.

You can do your video marketing yourself, including the editing, or you can outsource some or all of the work to a video marketing agency. Either way, videos on your website that feature vacation condos in Las Vegas seem like they would get some attention. Make sure you share those videos on social media.