One of the most efficient ways to market your band is through the use of online video. The video provides a way for people to share not only your music but also enjoy a visual interpretation of your songs. Whether this means seeing footage of the band performing the song live or watching a music video, it can be an excellent way to get people actively engaged with your music.
Marketing bands with video take a little bit of finesse. There are so many musicians online that it can be difficult to find a way to help your music stand out from the crowd. Check out some of these helpful tips to find success with video marketing for your band:
1. Create high-quality videos
Getting your video to go viral will be much easier if it is well made and entertaining. Think about the types of videos that you like to watch. Chances are they have excellent production quality and sound quality. You should put a lot of effort into making fantastic videos that people will want to watch and share with their friends.
Gloria Tardiff of Music Agents Vancouver has great advice about creating videos if you are a band. “If you don’t have video skills and don’t know how to produce sound for videos correctly, you may want to hire someone to do it for you. Outsourcing your video production is far more affordable than you might think. In the end, it can help you create a much more professional image for your band which can improve the chances of getting noticed.”
2. Share your video through social media
The only way that your video can work for you is if people watch it. Waiting for people to discover the video on their own can take forever. Instead, you should actively promote it through social media. Share it on all of your social media accounts. Additionally, encourage your friends and fans to share it on their accounts as well. The more that it gets out there, the more likely it is that people will like or share it with others.
3. Use tags on your video
Tagging your video correctly on YouTube or whatever video hosting site you upload it to will make it far easier for people to find.
These helpful tips for marketing bands with video should help you quickly build an online audience, allowing your group to reach the level where you want it to be. Just be sure to focus on quality with everything that you do.