Although good things/films do sell, a lot of effort needs to be put into marketing to increase views, traffic, and profits. Although marketing is an important factor for every business, most filmmakers spend much of their time creating a great movie and don’t do much when it comes to marketing and advertisement. You, however, need a good marketing plan to get your product out there (considering the market is already bloated) to reach out to target audience as well as make some money out of the same. To market your videos/clips online, you need to:
- Create a video space
Creating your video space allows your target audience to use the channel to watch the videos, leave comments, and even leave some pointers on the same. It helps the movie magic makers to be able to reach out to their target audience, as well as market their brand as well. YouTube and Vimeo are some of the leading free video sharing/hosting sites that you can use to sell your clips. You, however, need to upload short videos (2 minutes or less) for sneak peeks on longer clips.
- Create teasers and trailers:
In case you haven’t noticed, filmmakers today use YouTube and Vimeo to reach out to target audiences using teasers and trailers of their films. Trailers and teasers leave fans scratching their heads second guessing what will happen in the real movie. You can utilize this to your benefit to drive traffic as well as sales for the same. The best thing about the two hosting sites is that they are free to use.
- Market on social media
The social media influences much of the traffic on most websites. Hence, a great instrument to use when marketing your work. Filmmakers can take advantage of the numbers by creating an account with every platform to promote their products. You also need to allow users and audiences to share the video clips with their friends to improve visibility on the same. You also need to give back by following other filmmakers and producers, as well as audiences to get a decent share of the market.
- Make use of Vine
Vine is a new feature introduced by Twitter that allows users to create a 6-second clip of their movies. The app generates a video clip and posts it to your timeline thus allowing other people to watch it. It is also a fun way to promote your work.
You may also need to create a Vlog (Video Blog) where potential audiences can log on to see your work. You also need to update the Vlog every once in a while to keep fans engaged.