Video Marketing Tips for Property Management Companies

Individuals who work for property management companies often find that they need to be able to showcase clearly the properties that they intend to list. While photographs are some help in this process, video walkthroughs are also becoming increasingly popular. A video tour allows interested parties to view the property in its entirety, even from a distance.

Article sponsored by Ascent Real Estate – Vancouver Property Management Company.

Let’s look at some tips for using video marketing for your property management company:

1. Use a high-quality camera.

If you’re using a cheap camera that takes poor quality video, it will show when you attempt to upload the video to your website. Instead of having clean, crisp videos that clearly show off your properties benefits, you’ll have blurry videos that make it difficult to see anything at all. Instead, invest in a high-quality video camera and do the job right the first time.

2. Stage the property before you begin.

Be careful to only video areas that look their best. The camera catches even the smallest details, so it’s important to make sure you’re only showing viewers what you want to. Your goal is to make the property look attractive and cozy, so potential clients can envision themselves living there as they watch the video that you’re creating.

3. Lighting is a crucial element.

The wrong lighting can make an apartment look small and cramped, make paint appear an incorrect color, and show the property poorly. Instead, be sure to bring the lighting you’ll need with you to the property so that you can take the best video possible. You’ll need to move the lights from room to room, or visit the property when it’s clearly visible in full daylight so you can get the best possible walk through video. Once you’ve got a high-quality video, do your best to get it out into as many places online as possible.

4. Utilize real estate websites, social networking sites, and other online venues to get the word out.

This will help interested individuals gain access to a clear view of what your property has to offer. The video makes it easy to demonstrate the strengths and weaknesses of the property and is an excellent way to ward off tire kickers and guarantee that you’re contacted by those who are interested in potentially renting or purchasing the home.

Samsung CSC Video Marketing for Property Management Companies
Samsung CSC Video Marketing for Property Management Companies

Post Summary
A low-quality video that’s blurry or poorly done isn’t much help at all in your marketing efforts. If you don’t have the equipment necessary to do excellent video, you might be better off hiring a professional or creating a slideshow from photographs. No matter which method you choose, it’s important that you clearly show all the benefits the property has to offer, while demonstrating why the client might find it appealing.

Property Management agencies should use videos to market their properties, because it can be hugely successful if used correctly.